For more information on Fabergé, please visit: www.faberge.com
Fabergé achieved revenues of US$10.5 million in the year to 31 December 2019.
Fabergé directly operated three points of sale: a by-appointment boutique at group HQ in London; a concession in Harrods Fine Jewellery Room, London; and a stand-alone boutique located in The Galleria Mall, Houston, Texas.
Fabergé is one of the world’s most recognised luxury brand names, underscored by a well-documented and globally respected heritage. As a wholly owned subsidiary of Gemfields, Fabergé provides direct access to the end-consumer of coloured gemstones through directly operated boutiques and international wholesale partners, and boosts the international presence and perception of coloured gemstones through its consumer-focussed marketing campaigns.
For the year to 31 December 2019, Fabergé directly operated three points of sale: a by-appointment boutique at group HQ in London; a concession in Harrods Fine Jewellery Room, London; and a stand-alone boutique located in The Galleria Mall, Houston, Texas, United States of America (“USA”), the state’s premier retail destination.
In addition to its directly operated stores, Fabergé also has partner operated standalone boutiques located at: The Dubai Mall, UAE; Kiev, Ukraine; and Heydar Aliyev International Airport, Baku, Azerbaijan. Fabergé also continued to expand its global presence during the period via new agreements with multi-brand retail partners. At the end of the year, Fabergé products were available in Australia, Austria, Abu Dhabi Andorra, Azerbaijan, Bahrain, Belgium, Canada, Czech Republic, Dubai, Finland, France, Germany, Greece, Holland, India, Italy, Jordan, Japan, Kuwait, Malta, Moldova, the Netherlands, Norway, Qatar, Romania, Saudi Arabia, South Africa, Switzerland, Thailand, UK, Ukraine and the USA. The total number of Fabergé points of sale increased from 65 to 75 during the period.
Throughout 2019, Fabergé focussed, by way of a blend of digital marketing and print advertising, on fine jewellery collections featuring coloured gemstones, guilloche enamel and high-complication timepieces.
Fabergé’s latest advertising campaign proudly surrounded jewellery pieces with rough Gemfields emeralds and rubies. A champion of sustainable sourcing, Bibi van der Velden’s pieces strive to preserve what is precious. Her Momento Mori Ring, featuring Gemfields gemstones, went on display at the Hermitage Amsterdam in September until March 2020 – the very first piece of contemporary jewellery to be exhibited.
Fabergé’s development has continued with the opening of a new boutique in Houston. The luxury brand is focussing on achieving sustainable profitability for the business on a stand-alone basis.
Fabergé will continue to increase its digital presence, with a greater focus on social media platforms given the reach, adaptability and measurability offered by that medium. Coloured gemstone-set, fine-jewellery collections will remain at the heart of the campaign, allowing Fabergé to seek and utilise synergies with Gemfields’ marketing and to continue to promote the brand’s tagline: A Life in Colour.
As a result of COVID-19, Fabergé’s directly operated retail operations at Harrods in London and the Galleria Mall in Houston are closed. The mono-brand Fabergé boutiques operated by partners in the Dubai Mall and Kiev in the Ukraine are closed. In addition, approximately 80% of the multi-brand retailers that Fabergé sells to are presently closed. Similarly, some 80% of the workshops that supply Fabergé are closed, including Fabergé’s own timepieces workshop in Geneva.