For more information on Fabergé, please visit: www.faberge.com
Fabergé achieved revenues of US$13.4 million in the year to 31 December 2018.
Fabergé currently directly-operates two points of sale: a concession in the Harrods Fine Jewellery Room, London; and a mono-brandstand-alone boutique located in The Galleria Mall, Houston, Texas.
Fabergé is one of the world’s most recognised luxury brand names, underscored by a well-documented and globally respected heritage. As a wholly owned subsidiary of Gemfields, Fabergé provides direct access to the end-consumer of coloured gemstones through directly operated boutiques and international wholesale partners, and boosts the international presence and perception of coloured gemstones through its consumer-focussed marketing campaigns.
Fabergé directly-operates two points of sale: a concession in the Harrods Fine Jewellery Room, London; and a mono-brandstand-alone boutique located in The Galleria Mall, Houston, Texas, USA, the state’s premier retail destination.
At 30 June 2019, Fabergé products were available in Australia, Abu Dhabi Andorra, Azerbaijan, Bahrain, Belgium, Canada, Czech Republic, Dubai France, Germany, Italy, Jordan, Japan, Kuwait, Malta, Moldova, the Netherlands, Qatar, Romania, Saudi Arabia, South Africa, Switzerland, Thailand, UK, Ukraine and the USA. The total number of Fabergé outlets increased from 65 to 72 during the period.
Throughout 2018, Fabergé focussed, by way of a blend of digital marketing and print advertising, on fine jewellery collections featuring coloured gemstones, guilloche enamel and high-complication timepieces.
Further information on the marketing and communications projects carried out by Fabergé can be found in the dedicated section in the Operational Review.
Fabergé’s development has continued with the opening of a new boutique in Houston. The luxury brand is focussing on achieving sustainable profitability for the business on a stand-alone basis.
Fabergé will continue to increase its digital presence, with a greater focus on social media platforms given the reach, adaptability and measurability offered by that medium. Coloured gemstone-set, fine-jewellery collections will remain at the heart of the campaign, allowing Fabergé to seek and utilise synergies with Gemfields’ marketing and to continue to promote the brand’s tagline: A Life in Colour.
In addition, Fabergé will continue to expand its global retail footprint, with further multi-brand retail openings in the USA, Europe, the Middle East and South-East Asia.